About DDMA

DDMA (www.ddma.nl) is the association for the data driven marketing industry in the Netherlands. Together with our 300+ members (brands & agencies) we aim to raise the sector to a higher level by increasing the knowledge and knowhow of its professionals. Our activities can be divided over three pillars:

What is possible with data: We bring the brightest minds in the industry together to allow marketers & data professionals to become best in class. The customer is the starting point from which we connect marketing subjects such as social, AI, CRO, search, digital transformation, voice etc. All these theme’s are united in DDMA Commissions.

What is allowed: We demand of our members that they comply with the law and self-regulatory codes. That is why we offer guidance on how to comply and we address the ‘grey’ areas. Technologies that do not have legal frameworks yet. In addition the DDMA represents the political interests of her members in both national and international alliances. We strongly believe in active self-regulation of the industry. That is why we are constantly developing, maintaining and monitoring self-regulatory codes for communication channels such as social media, e-mail, field marketing and on topics such as privacy and list broking. These codes are designed to help protect both industry and consumers.

What is sustainable: DDMA makes decision makers aware of the responsibility they have towards society and the role they need to play in our data driven economy. We help our members develop a vision on data and speak with stakeholders in The Hague and Brussels about the sustainable data economy.

Do you want to learn more about the AI Maturity test or DDMA membership? Contact us: info@ddma.nl or 020 4528413

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